TikTok is introducing a new feature that enables them to cut down on the volume of AI-made media appearing in their streams. This initiative comes as the platform revealed that it currently hosts in excess of 1 bn AI-generated clips.
Trial and Implementation
This change is undergoing trials over the coming weeks before a global launch. This development aligns with a rise in AI content, fueled by new content generation software.
The Broader AI Trend
Recent reports that almost a tenth of the quickest rising video streams on a competing service exclusively feature AI-generated videos. A considerable share of this output is deemed “AI slop”, a term for substandard, bulk-generated content that is often nonsensical or bizarre.
Our research shows that a lot of users appreciate content made with AI tools, from digital art to science explainers, and we intend to provide users the power to increase or decrease of that, according to their own choices,” commented a platform representative.
Scale of AI Content
The service disclosed that there are currently 1.3 billion videos on its service tagged as artificially created. Collectively, over 100 mn media items are uploaded to the service daily, making clips made by AI a relatively small percentage of its complete catalog.
User Control Features
Users will be in a position to limit or boost the volume of AI content they watch by accessing the content preference feature in the platform and selecting “AI-generated content”. Additional categories that currently be controlled under the tool include news, clothing, aesthetics, and dance.
Content Labeling and Policies
TikTok’s policies require users to tag lifelike AI-made content, and it bans dangerous deepfakes of celebrities or emergencies. Any realistic artificial content that is not labeled can be removed under its user guidelines.
Furthermore, the platform will from now on attach an “AI-made” label to content created with its own AI tools, or flagged by an industry-wide initiative for spotting AI-generated material. This measure is intended to stop users from attempting to evade the disclosure requirement.
Responsible AI Funding
The platform is additionally introducing a $2m awareness program for specialists and groups to develop educational content about responsible artificial intelligence. This program will assist educational bodies dedicated to educating programming and robotics.
Content Safety Approach
TikTok has justified its safety measures, during controversy over proposals to lay off hundreds of review team members in the UK. The company is expected to eliminate 439 jobs in its trust and safety division in its British office, with trade unions and online safety experts expressing worry that staff are being displaced by automated systems.
A senior executive clarified that human moderation would remain essential, but automated tools can protect employees by eliminating the most distressing content before it has to be seen by staff. The platform announced a notable drop in explicit and harmful content seen by safety staff over the past year due to reliance on its machine learning processes.
We believe it is crucial to balance people and machines to maintain a secure environment,” the executive stated. “We’ll have staff as involved in the system, but we also think it’s highly necessary to limit contact with unsafe media as quickly as possible, which is the area in which a significant AI assistance is really helping us process content quickly.”
